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Published on Paperstreet.
Darshana Inc. Investors : Oct/Nov 2024
Darshana Inc.
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Darshana Inc. Investors : Oct/Nov 2024

We’ve been heads-down focusing on pilots and driving sales through subscriptions while actively working our angel and VC pipeline through warm intros to secure success with ongoing relationships.

Check our updated documents: https://darshana.ai/dataroom.html

Darshana is a platform that verifies professional credentials and integrates them into digital identities, using blockchain to ensure transparency and AI-driven insights from trusted credential data for smarter hiring recommendations.

📢 Shout Outs

During our University Career Week activities in LATAM, our survey revealed strong interest in digital identity and study verification, with 89% of participants believing digital identities will be essential within 2-3 years and 98% supporting digital study verifications from universities.

To prepare for this, we launched a pilot with the executive education school Colectivo23 a few months prior, refining our onboarding process through live sessions. This hands-on experience allowed us to address key issues and paved the way for smoothly onboarding hundreds of participants during Career Week. The pilot’s insights proved invaluable, enhancing our approach and boosting engagement—91% rated the topic highly, and 92% requested more information.

Darshana became part of NVIDIA Inception Program in October. We’re not just building another AI tool—our focus is on making AI more efficient, less biased, and globally scalable. And by using a global infrastructure that supports credential standards, as trusted data, we’re speeding things up to make that happen.

Please check our CEO's presentation at the MIT Digital Technology and Strategy Conference: Unleashing Generative AI: Transforming Industries, Empowering Futures, where Darshana was selected as one of the 8 startups presenting as part of MIT Startup Exchange andMIT Industrial Liaison Program | ILP in Cambridge, MA.

🙏 Asks

We are raising $0.5MM USD at a $9MM pre-money valuation. Our preferred method is a SAFE. Please contact us if you are interested in investing, either as an Angel Investor or as part of the fund you lead.

Introductions: We are seeking connections with educational organizations aiming to position their students globally and track their career progression as we document their job experiences and further educational achievements. These partnerships are key sources for acquiring credentials and generating recurring revenue, supporting our mission to expand the global talent pool.

We are also interested in connecting with enterprise clients in the tech recruitment sector, particularly SaaS job marketplaces and HR platforms, to strengthen our role as a trusted data provider through use cases involving verifiable credentials.

You can use this material to share:
[Data Room] [Demo B2B] [Book a meeting] or reply to this email to [email protected] for more info.

🎯 Strategy & Product

Darshana employs a dual-sided approach, targeting both the supply and demand sides for verifiable work credentials, with a focus on building a trusted and efficient hiring ecosystem backed by blockchain and AI.

Credentials Verification Platform

  • Functionality: Verifies professional experience and education credentials and integrates them into a secure digital identity, powered by blockchain technology.
  • Benefits: Promotes transparency and trust, allowing candidates to share verified credentials with employers, streamlining the hiring process and reducing hiring errors, which can cost companies up to 3-4 times an employee’s annual salary in productivity loss, team impact, and replacement expenses.


AI-Powered Hiring Tools

  • Functionality: Provides intelligent, unbiased hiring recommendations powered by trusted data.
  • Benefits: Enhances recruitment by helping companies identify and onboard top talent more effectively, while reducing biases and turnover. Reducing turnover and hiring employees with a better fit can save up to 20% on talent-related costs, with a direct impact on profitability.


Market Strategy
Two-Sided Market Model
Darshana connects credential providers (universities, institutions) and credential consumers (companies) through a trusted platform, boosting employability and hiring efficiency. Institutions pay for credential verification; companies pay to access verified data. For details, please check our previous bulletin.
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Supply Side: Credential Providers

  • Revenue Stream: Institutions pay for credential verification and integration into digital identity profiles, contributing to a $2.4B global market for identities, credentials, and verifications.

Demand Side: Credential Consumers

  • Revenue Stream: Companies pay to query the credential database, tapping into a $12B global market for AI-based hiring tools trained with better data.


Ecosystem Development

  • Data Collection: Continuous data from credential providers helps build a robust, trustworthy database.
  • Revenue Streams: Recurring revenue from both credential providers and consumers ensures financial stability and growth.
  • Credential Adoption: Promoting verifiable credentials as an industry standard to increase ecosystem value.


Trusted Data Flow

  • Blockchain Technology: Ensures the integrity, security, and transparency of credential verification, providing an unalterable record of professional achievements.
  • AI Integration: Uses verified data to power unbiased hiring recommendations, significantly improving recruitment efficiency and decision quality.


By addressing both sides of the market, Darshana secures a continuous flow of reliable data and revenue while fostering the adoption of verifiable credentials as an industry standard, creating a scalable and sustainable ecosystem.

🏋 Challenges

Customer Acquisition: Darshana’s customer acquisition strategy focuses on targeting educational institutions as our initial B2B clients, fostering early adoption through verifiable credentialing that enhances employability outcomes.

To accelerate growth, we hosted a series of sales acceleration meetings, resulting in immediate customer engagement across our pipelines. Our subscription model supports recurring revenue and high transaction volumes, while partnerships with organizations that value trusted digital credentialing strengthen our position.

Once our foundation is firmly established within the education sector, we will strategically expand into additional markets to scale Darshana’s reach and impact.

📈 KPIs

Community Members: 5000+
Companies Engaged: 20
Customer Acquisition Cost (CAC): $400 per company - B2B
Monthly Active Users (MAU): 400 (talent)
Revenue : $20K
Letters of Intent (LOIs): 5/5
Pilots: 5/5
Bookings: $1.2M

🏆Milestones

API and end-user platform launch: 02/24
Release New Tools via API: 09/24
1MM Records: 03/25
10K Transactions: 12/24
$20K MRR: 12/24
AI Smart Suggestions Global: 01/25
10MM Records: 07/25

🙏Thanks

Thanks to our Mentors, Angel Investors, Investors and everyone who helped share our message, reach investors, and support us along the way.

See our previous updates here: https://www.paperstreet.vc/darshana-inc