Osama Usmani for Salubrum
Salubrum makes medical tourism safe, affordable and easy.
We connect patients with trusted providers, offer digital tools for seamless travel, and use precise data for targeted solutions and create compliance products.
Join us in solving healthcare affordability by building the Expedia of medical tourism!
Hi Everyone,
The team at Salubrum is super excited to provide another round of updates for summer 2024. May - Aug 2024 have been busy but full of progress.
Lets get right into it!
Mischa Hamara (https://www.linkedin.com/in/mischahamara/) - Who was a mentor and friend this summer!
Reza Satchu (https://www.linkedin.com/in/reza-satchu/) - For building the most prestigious accelerator in Canada built to push Canadians forward.
Daniel Benin (https://www.linkedin.com/in/danielbenin/) - For providing free Therapy sessions while talking GTM/S.
Sunny (https://www.linkedin.com/in/solestio/) - For being our Design partner and number of supporter.
- Salubrum took part in Collision Conference 2024:https://www.toronto.ca/news/city-of-toronto-hosts-collision-conference-for-the-fourth-year-welcomes-thousands-of-industry-leaders-and-visitors-to-the-city/)
- Salubrum took part in the event as part of the BETA startup program, allowing us space on the conference floor, a large booth and extra tickets ($1,200 each) allowing us to bring out our international colleagues including our new CMO Anuj Saxena (https://www.linkedin.com/in/anujmsaxena/).
- Salubrum also had the opportunity to present on stage as part of the Collision Pitch Competition:https://www.linkedin.com/posts/osamau_torontotech-latech-medicaltourism-activity-7211363832328249346-vwoO?utm_source=share&utm_medium=member_desktop
- Salubrum also made a splash as one of the hottest startups at Collision: https:(//thefounderspress.com/top-companies-toronto/)
- Salubrum also welcomed Metta World Peace (https://www.linkedin.com/in/rartest/) and the AMG (https://artestmanagementgroup.com/) team to Toronto: https://www.linkedin.com/posts/osamau_torontotech-latech-medicaltourism-activity-7208826263052902400-VWJF?utm_source=share&utm_medium=member_desktop
- After 8 months of intense learning, Salubrum and our Founder, Osama Usmani (https://www.linkedin.com/in/osamau/), are proud graduates of NEXT Canada's, NEXT36 2024 cohort. Through the program Salubrum was:
- Able to articulate our business model, see PMMC model here: https://docs.google.com/document/d/1sHPYtO3hq1uL9UKsJZc9yzTmXnP7mU3d13oCSgiD1Z0/edit?usp=sharing
- Learn from world class educators including:
- Reza Satchu (https://www.linkedin.com/in/reza-satchu/),
- Ajay Agrawal (https://www.linkedin.com/in/professor-ajay-agrawal/) and
- Prof. Nanda (https://www.linkedin.com/in/ramana-nanda/)
- Meet world class entrepreneurs including:
- Mike Murchison (https://www.linkedin.com/in/mikemurchison/),
- Damien Steel (https://www.linkedin.com/in/damiensteel/) and
- Shivon Zilis (https://www.linkedin.com/in/shivonzilis/)
- Access office space at 175 Bloor Street East #1800, South Tower, Toronto, ON M4W 3R8
- Amazing resources and sponsorship opportunities such as our Founder Spotlight sponsored by Ernst & Young: https://www.linkedin.com/feed/update/urn:li:activity:7220161470611742721/
- Connect with over 50 investors in the Canadian VC ecosystem.
Salubrum is pleased to publicly announce our strategic partnership with Definitive Healthcare, a public company listed on the NASDAQ and the leading data provider for the healthcare industry.
Salubrum is spotlighted both on the official press release, investor release and website for population intelligence: https://www.definitivehc.com/populi/population-intelligence
See press release here: https://www.definitivehc.com/about/press/population-intelligence-expansion
- Salubrum is leveraging their newly expanded Population Intelligence platform to enhance our marketing and audience activation capabilities. This tool enables us to develop highly targeted campaigns, improving our market reach and resource efficiency.
- As we prepare for our next growth phase, this collaboration supports our commitment to innovation and aligns with our mission to deliver cost-effective, high-quality healthcare solutions globally.
- This partnership is expected to significantly enhance our market positioning and drive growth in the medical tourism sector.
Improved upon our Travelwise Passport and web app:
- Conducted design sessions with Paradigm (https://paradigmid.com/) to create high fidelity wireframes and component libraries. Wireframes for Salubrum's Web App can be found here: https://drive.google.com/file/d/1nIRtf9bO24w_UoT65EI_Gg3q43dlLkj0/view?usp=drive_link
- Conducted backend development with the help of uWaterloo grad and contractor Soham (https://www.linkedin.com/in/soham-patel-51855b1b8/)
(B2B Offering) - Further developed our Payer offering with the help of Lori (https://www.linkedin.com/in/lori-jennings-49738727/) and Julie (https://www.linkedin.com/in/julie-brown-georgi/)
- This resulted in additions being made to our Salubrum white paper and (slides 8 and 9 here as examples): https://docs.google.com/presentation/d/1OnO2PRjVt0LEsZapxtFERybFjnj7fNrVPSgv59lJEzQ/edit?usp=sharing
(B2C Offering) - As mentioned above, we are working with Definitive Healthcare to do some Customer Discovery and subsequent Ideal Customer Profile (ICP) testing.
- Customer Discovery (completed) - Using Definitive Healthcare's detailed audience data, we built out 7 patient segments matching to our target consumer ICPs. The segments focus on the health conditions that patients are most likely to seek medical tourism for, and are further refined with the demographics, economic profiles, and geographic areas we want to target.
- ICP Testing (ongoing) - These segments will be targeted in our email campaign, which we will kick off this fall. We look forward to testing into these segments with different creative and messaging to see what works best.
Salubrum will hold a formal pre-seed round in the Summer of 2025, at which time Salubrum will have:
- Built a functional MVP (on schedule)
- Conducted Customer Discovery (completed)
- Tested ICPs (on schedule)
Salubrum requires a further $50,000 USD and 8 months to achieve these milestones.
Budget:
- $30,000 USD (Definitive Healthcare Data)
- $2,500 USD (Front + Backend Developers)
- $1,5000 USD (Design Partners)
- $8,000 USD (Outbound campaign partner)
- $8,000 USD (APIs, subscriptions)
Salubrum will rely on Angels until then, offering SAFE notes at discounted rates. If you are interested in supporting us this Fall or know of anyone who might, and can make an intro, get in touch!