Mario Cambardella for ServeScape

ServeScape is the South's landscape marketplace platform connecting independent horticultural growers with landscape professionals and homeowners through a place-based, cost-efficient, customer-oriented supply chain.

ServeScape's WeFunder Crowd Round is closing Thursday March 9th at 11pm. For those that wanted to invest but did not meet the accredited investor requirements here is your chance. Through the WeFunder platform you can invest for as little as $100.

You're invited to a ServeScape investor prospectus 6PM on Wednesday, March 8th, 2023 at the ServeScape Design Studio in Downtown Chamblee (5388 Peachtree Road). Click here to grab a seat in person or virtually.

Pleased to welcome Bob Cramer to the cap table. An a venerable Angel in Atlanta, Bob is a general partner at Johnson Ventures Partners and the managing partner at Chairman Partners.

Pleased to welcome ServeScape Atlanta's first GM: Devin Swirk. Devin most previously held a regional sales position with industry-leader, Monrovia. Prior, Devin served as the store manager for Pike Nursery in three different cities over 12 years. (Charlotte, Buckhead, Alpharetta).

Pleased to welcome Worth McFall to lead the Scapify sales team.

Scapify exhibited at 3 conference in January. We now have one signed contract and two others in the works. Our ARR has nearly doubled to $82,000.


For more information on Scapify.com

Conversion Rate Optimization is the name of the game right now. If the last six month have been all about building. Next six will be about carefully carving away. A/B testing, click-through rates, page views, etc.

We are currently using Hotjar for monitoring movement but considering FullStory yet the price is steep. Can anyone reading help guide through this dilemma?

Delivery Time. Making a big push to drop the delivery time from 5-7 days to 4-6 days. Before we make this a public policy we will need to commit internally to having an average order turnaround of 6 days.

If you are a homeowner in Atlanta and you think about your landscape, be it a problem, an inspiration, a passion project, or merely keeping up with the Jones, I want you to go to ServeScape.com first.

Customer feedback is continually asking for more of a comprehensive solution. We want to get there but smartly, and not diluting the experience or easy to get what you want and go.

"At ServeScape, we believe that a resilient and beautiful landscape is an essential part of any home. With our expert guidance and handpicked selection of top-notch plants & professionals, you can trust us to help you turn your landscape dreams into a stunning reality - from ideation to installation!"

To this end, ServeScape will continue to move horizontally and vertically before we look to launching the Z-value (new location).

• Horizontally: Hard material like gravel, stone, and bagged materials, and drop shipping of landscape tools and equipment. To accomplish we have to invest in vehicles like box truck and stake truck.
• Vertically: With new vehicles we can support larger trees and larger tree orders and thereby be more attactrative to commercial orders.
• Geographically: Greenville is next. Likely Fall '23 or Spring '24. Lease for our switchyard location and staff is ready to go.

Key Partners: We are continuing our discussion with TruGreen lawn care. They are exploring the option of having a "1-click maintenance" option on the site.

Marketing: We'll be doing a few radio adds on WSB this Spring. Taking a spot that Pikes has absconded after sponsoring for the last 12 years. I feel there is a captured audience there with folks looking for a new way to get their plants.

What would the "Barstool Sports" for landscape look like?

ServeScape:
Month (February: $141,276 (+%53 YoY)
Yr-to-Date: $201,379 (+%33)
Retail Sales TTM: $1,230,198 (+%90)
Commercial Sales TTM: $100,000  
Total TMM: $1,330,198

Average Days to deliver: 7 days (+0 MoM)
Designers: 15 (-1) 
Design Orders: 20 (+10) 
Contractors: 66 (+10)
Digital Products: 4500 (+100)

Monthly Sessions: 42,818 (+92% YoY) 
Returning Customer Rate (RCR): 46.93% (+72%) 
Average Order Value (AOV): $439 (+39%)
Conversation Rate (ConR): .69% (-25%)

New Product Orders:
Vision Concept: 6 (+5 MoM)
1-Click Installations: 6 (+5)

Scapify:
Accounts: 4 (+10 MoM)
ARR: $82,000

Newly Skyd Award at Synkd Live: ServeScape was recognized at a national landscape conference.

The Newly SYNKD award recognizes a new business who has been in operation for five years or less and has already made significant impact in the industry. Examples include: Overall business growth, Employee education/training, Community involvement, and Overall industry leadership or advocacy. Sponsored by Jeffrey Scott Consulting.

Angel Investors: I am committed to raising 160k by April 1st via our convertible note led by Atlanta Tech Angels. We are now at 68% raised. Please share any introductions.

Thought Leadership. I'm currently looking for thought-leaders in these spaces. Please share your insights, share a link, or

• Fleet (& Safety) Management
  • We are also scouting for box trucks and stake trucks - if you have a lead or preferred dealer - please let me know.
• Performance Marketing (Google & Meta Ads)
• Podcast production and distribution.

[email protected]
706-461-0029
ServeScape.com