Andres Rico for Two To Tango
Two To Tango is building the future of networking and delivering more of the right business connections at events. Conferences are not longer a game of chance thanks to a machine learning applied to data gathered at virtual and in-person events.
We continue making strides toward our ambitious goals. March has been a month filled with meaningful progress, valuable learnings, and important steps forward. We are excited to share with you the key highlights and developments from the last month.
- Congratulations to Ana N, who joined us as our Admin & Operations lead on March 10th. Her contributions are already making a positive impact across various areas.
- Welcome to Paula R, who joined our team as a QA engineer to enhance the quality of our platform. Her expertise will be instrumental in improving the product experience.
- A special thanks to the entire team for their dedication and hard work during the Madrid Mission with the board of a leading Colombian association (one of our multi-event partners) and the execution of our second Hidden Dinner event, both of which created valuable connections and business opportunities.
- Successfully hosted our second Hidden Dinner, generating strong interest from prospects and identifying 7 new business opportunities.
- Signed our first contract of the year, making a significant step toward achieving our revenue goals.
- Established important relationships with influential Latinamerican leaders during the Madrid Mission, opening potential business opportunities in two main Colombia cities, Cali and Armenia, and even with a prestigious business school looking to leverage Two To Tango for alumni networking.
- The addition of Paula as our QA Engineer is a critical step in improving product quality, ensuring consistent and reliable performance.
- We have initiated negotiations with a client managing approximately 10 events annually in Colombia. This partnership could significantly enhance our presence and credibility within the market.
- We worked on two pilot projects, where Two to Tango served as the directory and communication tool, offering unmatched networking value.
- We are actively searching for a UX/UI advisor. While we are currently in discussions with an experienced product professional and exploring potential collaboration opportunities, budget constraints remain a key challenge.
- As we expand our network, we are proactively looking for introductions to influential figures within the event industry in Colombia, Mexico, and the US. Any referrals would be highly appreciated.
- Significant progress has been made on our B2C onboarding process, enhancing efficiency and optimizing user acquisition.
- We successfully launched version 1.0 of our AI-powered matchmaking feature.
- We continue to work towards an onboarding process that takes less than 90 seconds, aiming for a seamless and user-friendly experience.
- Continue building strategic partnerships with influential organizations, such as business associations and potential clients in Colombia, Mexico and US.
- Focus on improving the quality of our product to enhance user satisfaction and retention.
- Implement a clear roadmap for revenue generation from our collaboration with multi-event partners (Our objective for 2025 is to successfully provide support for 25 events).
- Slow pace in closing new deals, which we are actively working to improve.
- Quality issues in the platform are being addressed through the hiring of a dedicated QA engineer.
- Our pilot account, Sclub is growing at a much slower pace than anticipated, necessitating a more aggressive growth strategy.
- Sales progress: 7.1% of the 2025 revenue target reached by the end of Q1.
- Confirmed events/communities: 7, representing 28% of our target for 2025.
We are energized by the progress weβve made and motivated to tackle the challenges ahead. Your continued support and guidance are crucial as we work towards achieving our ambitious goals.
Looking forward to your feedback and any guidance you can provide.
With gratitude and determination,
AndrΓ©s & the TTTeam!